A few more examples…
Driving Engagement
Involving stakeholders through demonstration projects, surveys, policy awareness campaigns, focus groups and committees.
Social Media
Managed social media channels and created content for Facebook, Instagram, LinkedIn, and YouTube.
Media Releases
Wrote media releases for Baker Boyer Corp., Walla Walla County Department of Community Health, and Blue Zones Project Walla Walla Valley. These media releases included joint releases with the City of Walla Walla, the City of College Place, Adventist Health, Walla Walla University and other organizations.
Multi-channel
Campaigns
Ran a campaign to introduce the Blue Zones Project brand to the Walla Walla Valley at the start of a 3-year, $5 million dollar project.
The bi-lingual campaign in English and Spanish included:
3 videos
radio ads on 6 stations
7 full-color print newspaper and magazine ads
various print fliers and posters
social media posts, ads, stories and videos
SWAG—T-shirts, water bottles, stickers, etc.
Committees & Workgroups
For Blue Zones Project, I presented project updates to the Steering Committee. I also recruited and led an Engagement Committee comprised of community leaders.
For Walla Walla County, I was a member of a workgroup focused on business recovery during COVID-19. Other members included the deputy city manager for the City of Boise, a Walla Walla County Commissioner, the city administrator for the City of College Place, and the Executive Director of the Walla Walla Chamber of Commerce.